Where behavioral psychology meets real-world investing.
Consume Your Own Tech Investing explores the intersection of psychology and investing.
Most financial commentary focuses on markets, metrics, and valuation. This publication starts somewhere else: the investor. How we think, what we fear, how we process uncertainty, and how our personalities shape the decisions we make about money.
Here you will find essays on behavioral investing, portfolio decision-making, and the psychological forces that influence how investors navigate risk, conviction, and volatility. I also occasionally share company analyses, earnings reflections, and observations on businesses in the consumer and technology sectors.
The central idea is simple: successful investing requires coherence between an investor’s personality and their strategy. When those two things are misaligned, even good ideas can lead to poor decisions.
I write from a combination of perspectives. Before becoming an independent investor and writer, I worked in investment banking at Credit Suisse and UBS. I also hold a master’s degree in Clinical Mental Health Counseling and am a National Certified Counselor (NCC). My academic training in psychology, combined with years of investing experience, informs my exploration of behavioral finance.
I have also worked as a mental health technology entrepreneur, developing software tools designed to support clinicians. This background has deepened my interest in how people process information, manage uncertainty, and make decisions under pressure.
These themes ultimately led to my book:
Suit Yourself: A Portfolio Strategy for Every Personality Type
(Koehler Books, 2025)
The book expands on many of the ideas explored here, using the Enneagram framework and pop culture references to examine how personality shapes investing behavior and portfolio strategy.
If you are interested in understanding not just what to invest in, but how your own psychology affects the way you invest, this publication is for you.
Check out Benjamin’s media interviews below:
October 2025: Do It For The Gram: An Enneagram Podcast by Milton Stewart
In this wide-ranging conversation, Milton and I explore the intersection of personality, money, and meaning, anchored by my book Suit Yourself: A Portfolio Strategy for Every Personality Type. From growing up in Singapore under restrictive norms to applying Enneagram insights to portfolio construction, we discuss how psychology and investing are deeply intertwined.
August 2025: Interview by ThinkAdvisor
I share with journalist Jane Wollman Rusoff how investors’ Enneagram personality types—such as the Perfectionist, Achiever, and Investigator—can shape their financial behavior and decision-making styles. The discussion highlights key insights from Suit Yourself and how advisors can better understand their clients by tuning into their personality dynamics.
Read the interview here
June 2023: The Investing for Beginners Podcast - By Andrew Sather and Dave Ahern
This episode is on the intersection between psychology and personal investing. Dave and I discuss our personalities and how they influence our investing behaviors.
June 2022: Talkin’ Money with John Nardi
John and I discuss Amazon, Tesla, and that elusive search for the next big thing.
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Represented by Savvy Literary and Köehler Books.
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