Consume Your Own Tech Investing covers the intersection between human psychology and investing. It is about managing an investment portfolio based on your own "personality tech" - how one is wired mentally, emotionally, and instinctively - to optimize coherence.

Over the years (from left): banking days at Credit Suisse and UBS; meeting the former President of Singapore in 2018 at a SIAS event; with Jeff Lawson (Twilio founder) at Signal 2019

The author, Benjamin Tan, is a seasoned investor with decades of international investing experience and an ex-investment banker. Following his passion for psychology, he is fan of the Enneagram theory and is pursuing a master’s degree in clinical mental health counseling at Mercer University.

Consume Your Own Tech Investing also includes earnings reviews of companies in the consumer and technology sectors – hence the name - as well as market observations.

As Benjamin discovers more psychology theories, he shares his insights within the context of personal investing.

Check out Benjamin’s podcast interviews below:

June 2023: The Investing for Beginners Podcast - By Andrew Sather and Dave Ahern

This episode is on the intersection between psychology and personal investing. Dave and I discuss our personalities and how they influence our investing behaviors.

June 2022: Talkin’ Money with John Nardi

John and I discuss Amazon, Tesla, and that elusive search for the next big thing.

By subscribing to Consume Your Own Tech, you will receive a welcome email with the following:

  1. Latest Top 10 conviction consumer and technology positions

  2. Book recommendations on investing, consumer, and technology sectors

  3. One article delivered to your inbox on Tuesdays

  4. Preview of upcoming articles

Follow Benjamin on Twitter @ConsumeOwnTech and Commonstock @ConsumeOwnTech

Represented by Savvy Literary

Share Consume Your Own Tech Investing

Consume Your Own Tech Investing is owned and operated by BT Capital Agency LLC, a limited liability company registered in Georgia.
Any information or analysis in this blog is not an offer to sell or buy any securities. Nothing in it is intended to be investment advice and it should not be relied upon to make investment decisions. It represents the author’s own opinions and the author has no business relationship with companies mentioned.
Consume Your Own Tech Investing, BT Capital Agency LLC, other employees and the authors of this blog or related persons may have a position in any investments mentioned in this blog. Any opinions or recommendations expressed in this blog are those of the author as of the article date of publication and are subject to change without notice. Consume Your Own Tech Investing authors, employees and affiliates may utilize trading strategies that are consistent or inconsistent with the provided recommendations.
There is a very high degree of risk involved in stock investing. Past results are not indicative of future returns. Consume Your Own Tech Investing and all individuals affiliated with this site assume no responsibility for your trading and investment results. The indicators, reported data, columns, articles and all other features are for educational purposes only and should not be construed as investment advice. Information for any trading observations are obtained from sources believed to be reliable, but we do not warrant its completeness or accuracy, or warrant any results from the use of the information. Your use of the trading information is entirely at your own risk and it is your sole responsibility to evaluate the accuracy, completeness and usefulness of the information. You must assess the risk of any trade with your broker and make your own independent decisions regarding any securities mentioned herein.
Consume Your Own Tech Investing articles, social media posts or any other form of information provided in person or online are all the sole product of Consume Your Own Tech Investing’s personal and individual opinions. Consume Your Own Tech Investing and its affiliates are not registered investment advisers and do not hold any licenses. Information shared herein represents the personal thoughts and opinions about finance and/or investments of the author. Nothing on this site or posted elsewhere online, including social sites like Twitter, Facebook, LinkedIn, Pinterest, are to be considered investment advice or a recommendation to do anything involving your personal finances. You should consult with your investment advisor or financial planner before acting on any information provided.
You agree that by reading Consume Your Own Tech Investing’s articles and online content, you are acting at your own risk. In no event should Consume Your Own Tech Investing be liable for any direct or indirect trading losses caused by any information contained in Consume Your Own Tech Investing’s articles or other internet-based dissemination methods. Information in Consume Your Own Tech Investing’s articles are not an offer to sell or a solicitation of an offer to buy any security, nor shall any security be offered or sold to any person, in any jurisdiction in which such offer would be unlawful under the securities laws of such jurisdiction. Consume Your Own Tech Investing is not suggesting the transacting of any financial instruments and the reader should consult their personal financial adviser with regards to any such transactions.
Consume Your Own Tech Investing and BT Capital Agency LLC are not registered as an investment advisor under the Securities Act or under any state laws.  None of our trading or investing information, including the content of this site, emails or any internet based communication provides individualized trading or investment advice and should not be construed as such. The content published does not reflect the views or opinions of any other publication or newsletter.
We publish information regarding certain stocks, options, futures, bonds, derivatives, commodities, currencies and/or other securities (collectively, “Securities”) that we believe may interest our users.  This information is provided for informational purposes only, and neither Consume Your Own Tech Investing nor BT Capital Agency LLC are engaged in rendering investment advice or providing investment-related recommendations, nor does Consume Your Own Tech Investing or BT Capital Agency LLC solicit the purchase of or sale of, or offer any, securities featured by and/or through this site or other communications. Nothing we do and no element of the Consume Your Own Tech Investing or BT Capital Agency LLC’s content should be construed as such.  Without limiting the foregoing, the content herein is not intended to be construed as a recommendation to buy, hold or sell any specific securities, or otherwise invest in any specific securities. Trading in securities involves risk and volatility. Past results are not necessarily indicative of future performance.
Consume Your Own Tech Investing makes no representations, and specifically disclaims all warranties, express, implied, or statutory, regarding the accuracy, timeliness, or completeness of any material contained in this site. You should seek the advice of your personal financial adviser or a security professional regarding your stock transactions.
Consume Your Own Tech Investing and BT Capital Agency LLC do not, in any way, guarantee that they are providing all of the information that may be available on any topic written. Consume Your Own Tech Investing recommends, again, that you do your own due diligence and consult a registered financial adviser before buying or selling any security.
The information and opinions contained on this site are based on publicly available information about companies and persons. Consume Your Own Tech Investing recognizes that there may be non-public information in the possession of companies or other people that could lead others to disagree with our analyses and conclusions. Any statements, estimates, projections and opinions may prove to be substantially inaccurate and are inherently subject to significant risks and uncertainties beyond Consume Your Own Tech Investing’s control.
Consume Your Own Tech Investing makes no representation or warranty, express or implied, as to the accuracy or completeness of the statements made on this site or any other written or oral communication it makes with respect to any company or persons mentioned, and Consume Your Own Tech Investing expressly disclaims any liability relating to those statements or communications (or any inaccuracies or omissions therein). Thus, readers and others should conduct their own independent investigation and analysis of those statements and communications of companies or persons to which those statements or communications may be relevant.
The author is not a stockbroker or financial adviser. He holds no licenses and is not registered with FINRA or any other financial body. He is a personal investor making casual observations for the purpose of discussion and analysis of companies and stocks. He has been wrong in the past and will be wrong in the future. All articles are his opinion only and are not suggestions to buy or sell any equity, bond, option or other financial instrument. Consume Your Own Tech Investing may have long or short positions in any stocks mentioned at any time and reserves the right to open, close, or modify positions at all time without notice.

Subscribe to Consume Your Own Tech Investing

Covering human psychology in investing, consumer, and tech sectors. It is also about managing a portfolio based on your "personality tech" without copying others. Author is a seasoned investor, ex-ibanker, and grad student in clinical mental health.


Benjamin Tan combines his growing expertise in clinical psychology (via his graduate program in mental health at Mercer Uni) with 14 yrs of investment banking/buy-side experience (Credit Suisse, UBS, Oaktree) to write about investing behaviors.