Consume Your Own Tech Investing covers the intersection between human psychology and investing. It is about managing an investment portfolio based on one's own "personality tech"—how one is wired mentally, emotionally, and instinctively—to optimize coherence.

Over the years (from left): banking days at Credit Suisse and UBS; meeting the former President of Singapore in 2018 at a SIAS event; with Jeff Lawson (Twilio founder) at Signal 2019

The author, Benjamin Tan, is a seasoned investor, an ex-banker, and a co-founder of a technology startup, Psyntel. Following his passion for psychology, he is a fan of the Enneagram theory and is pursuing a master’s degree in clinical mental health counseling.

Consume Your Own Tech Investing also includes earnings reviews of companies in the consumer and technology sectors – hence the name - as well as market observations. As Benjamin discovers more psychology theories, he shares his insights within the context of personal investing.

Update: As of August 2024, Benjamin signed a publishing deal with Köehler Books to turn the Enneagram x Investing concept into a book tentatively titled Suit Yourself.

Check out Benjamin’s podcast interviews below:

June 2023: The Investing for Beginners Podcast - By Andrew Sather and Dave Ahern

This episode is on the intersection between psychology and personal investing. Dave and I discuss our personalities and how they influence our investing behaviors.

June 2022: Talkin’ Money with John Nardi

John and I discuss Amazon, Tesla, and that elusive search for the next big thing.

By subscribing to Consume Your Own Tech, you will receive a welcome email with the following:

  1. Latest Top 10 conviction consumer and technology positions

  2. Book recommendations on investing, consumer, and technology sectors

  3. One article a month

Follow Benjamin on Twitter @ConsumeOwnTech

Represented by Savvy Literary and Köehler Books.

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Covering human psychology in investing, consumer, and tech sectors. It is also about managing a portfolio based on your "personality tech." The author is a seasoned investor/tech startup co-founder pursuing a grad degree in clinical mental health.

People

Benjamin Tan combines his growing expertise in clinical psychology, portfolio management, and years of experience in banking/buy-side (Credit Suisse, UBS, Oaktree) to write about investing behaviors.