Consume Your Own Tech Investing” is a weekly blog on personal investing that is written in an easy-to-read, digestible style. It covers popular stocks in the consumer and technology sectors – hence the name – as well as the practicalities of managing one’s portfolio. Topics range from earnings reviews (see latest quarterly on Tesla) and market observations (fast growers amid macro uncertainty), to in-depth discussions of specific companies like Match Group and Block.

The name “Consume Your Own Tech Investing” is inspired by the saying “Eat Your Own Dog Food” and alludes to the Peter Lynch approach of investing in what you know.

The author behind the blog is Benjamin Tan. He is an investor, accredited Enneagram Practitioner, writer, former investment banker at Credit Suisse AG and UBS, and ex-buyside at Oaktree Capital Management. Ben currently resides in Atlanta, Georgia, having previously been based out of London and Singapore.

Ben holds a First-Class Honors Degree in Accounting from Nanyang Technological University. After a stint at global asset management firm, Oaktree Capital Management, Ben secured an investment banking position at Credit Suisse where he remained for 11 years. At Credit Suisse, Ben started in corporate finance, working on capital raising and mergers & acquisitions. He then specialized in arranging bespoke financings to high-risk corporates in Southeast Asia. Subsequently, he took up an Executive Director position at UBS in 2015, before leaving the banking industry for good in 2017 to focus on managing his investments. In 2017, Ben started BT Capital and was active in the real estate investment trust sector in Asia. Between 2017 and 2019, Ben was elected to the Management Committee of Securities Investors Association (Singapore) – or SIAS – the largest organized investor group in Asia that protects minority shareholders and promotes investor education. SIAS counts more than 70,000 individual investors as members.

Ben invested in Singapore real estate early in his career and rode the property boom from mid-2000s to 2020. Beginning in 2018, he started to focus on the U.S. market, specializing in the consumer and technology sectors. Tesla was one of his earliest investments. Today, he manages an active portfolio of investments that include real estate, hospitality, software, e-commerce, advertising technology, social media, and fintech.

Consume Your Own Tech Investing publishes articles every Tuesday, covering the consumer and tech sectors, as well as discussions on investing approaches.

Check out Ben’s podcast interview (June 2022): Talkin’ Money with John Nardi

By subscribing to Consume Your Own Tech, you will receive a welcome email with the following:

  1. Latest Top 10 conviction consumer and technology positions

  2. Book recommendations on investing, consumer and technology sectors

  3. One article delivered into your inbox every Tuesday

  4. Preview of upcoming articles

Follow Ben on Twitter @ConsumeOwnTech and Commonstock @ConsumeOwnTech

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“Consume Your Own Tech Investing” is a weekly investing blog covering consumer and technology stocks. The name is inspired by the saying “Eat Your Own Dog Food” and also alludes to the Peter Lynch approach of investing in what you know.


BT Capital Agency LLC

Consume Your Own Tech Investing is written by Benjamin Tan. He has 20 yrs of investing experience in real estate, tech and consumer sectors. Ex-banker/buyside with 14yrs experience at Credit Suisse/UBS/Oaktree.